Services

Marketing Strategy & Planning

Many businesses fall into the trap of getting “stuck into” their marketing activity without having a clear idea of what they want to achieve. Our goal is to help you get the upfront thinking right, to take a step back from the day-to-day running of your business and work with you to develop a clear marketing strategy. We support this with a robust and well executed marketing plan that will deliver sustainable improvements to your business.

Brand Vision & Development

Your brand is built in the collective minds of your customers. It reflects your style, your image and your uniqueness. Building a strong and positive brand image is vital to the success of any business and requires a deep understanding of the market place, customer insights and a well-executed creative strategy. Whether you’re a new business just starting out or an established business, we can help you formulate your brand strategy including your corporate identity, logo design, positioning strategy, corporate literature, signage and print. We’ll help you build a powerful brand that will stand out with clients and give you a stronger position in the marketplace.

Website Design that works

Over 75% of web users make a judgement on the credibility of your business based on your website design. Not only must your website look better than your competitors but it must be easier to use and it must drive your visitors to take action. Working in partnership with Level 91 (www.level91.com.au) we use the principle of “conversion design” to build websites that encourage visitors to take action and convert them into buyers of your product or service. Our consultative approach to each project ensures your website is built to address your unique business requirements.

Search Engine Marketing

The new technology era presents a challenge and opportunity to all businesses. As your prospective consumers turn away from traditional print media and search for your products and services online, how will you turn online searches into phone calls? Search Engine Optimisation (SEO) focuses on strategies that will help your website rank in the natural or organic pages of the search engines. The methodology is complex and ever changing and is seen as a medium to longer term approach. Search Engine Advertising is the Pay-Per-Click (PPC) approach to attracting traffic to your website. A good PPC campaign will have your site appearing in the top “sponsored links” positions on search results and driving real time leads to your website. New Moon Marketing offers an end-to-end Internet advertising solution to attract more local customers to your business using a system developed by our technology partner, Reach Local (www.reachlocal.com.au). We will set up and manage your ad campaign, automatically optimise it for the best results and report on all phone calls, emails and website visits your campaign generates.

Sales Coaching & Management

In every strong business a healthy friction ignites the sales and marketing departments. But if you want to execute a successful marketing strategy, you need your sales people on board and you need accountability for results. Our experience shows that if you can align the sales and marketing mind-set and get the right processes in place, results will quickly follow. Our vast experience in this area means we can quickly connect with your sales team to effectively communicate the marketing strategy, establish the right measures for accountability and ensure you have the right reporting tools in place.

>> Get in touch with us to arrange free initial consultation for your business. Call us on 0413 697 933 or email Keats@newmoonmarketing.com.au. We look forward to helping your business get ahead.